Contact Us
View Order Status

About Us


Novita4U is a brand owned and operated by Novtrends Trading Company.

Novita4U is a beautiful and elegant online retail collection of exclusive and eclectic fashion jewellery from across the globe especially curated for the independent woman. Chosen carefully to match and enhance the style quotient of today’s liberated women, Novita4U products spell Class and Elegance.



Founded by Mrs. Leena Sardana who is a Computer Science Engineer from BIT Mesra, the Novita4u brand has spun from her passion for fashion. Although there are a lot of fashion accessories available online, she believes that finding high quality selective fashion accessories at a value price online is a challenge for women today who are very short strapped for time. Hence Novita4U was born with the vision of building an online platform that provides the busy women of today exquisite high quality fashion accessories at the click of a button.



Our mission is to provide selective and exclusive pieces of high quality fashion jewellery and accessories to women who do not wish to compromise on quality and health.



Our vision is to -

  • Be recognised as a trusted and credible global brand for unique pieces of high quality fashion accessories for women
  • Create a sustainable global supply chain in which we extend fair remuneration, appreciation and support to SME craftsmen & weavers 



Our team strives to bring to our customers high quality products that enhance their style. Our products are sourced globally, taking into account global fashion trends and the impeccable taste of our customers. Our collection of fashion jewellery caters to diversified tastes of working women of all age groups. We share with you detailed product information including beautiful images and product details that enables you choose your product carefully. Our ordering process is quick and simple allowing you to order the product of your choice in just a few clicks. Our delivery and logistics team ensure that your products are shipped to you with care and reach you as per promised timelines. At Novita4U, we endeavour to provide you with a delightful and fulfilling shopping experience backed by our seamless service.


We hope that your online shopping experience at Novita4U is a pleasurable one!!!


We would love to hear from you. You can reach us at to share your shopping experience and feedback/suggestions with us.